Cristian Tăbăcitu · Product builder · Bucharest, Romania

I take products from idea to paying customers.

Two decades of turning ideas into online businesses — my own, my clients', and one that 2,000+ companies use every single day.1 Research, build, launch, sell: the whole loop, one accountable person.

3.8M+2
installs of Backpack for Laravel
10 yrs
profitable — every single year
3 → 503
people, at the agency I helped build
6-ish4
products killed on purpose
VolkswagenPwCMcDonald'sHondaGreenpeaceMail.ru

A few of the companies running Backpack in production — the product I've built and maintained since 2016.

Most people do one slice of this. I do the whole loop — and I've done it enough times to know exactly where it breaks.

Research

Find the pain worth paying for. Customer interviews, market maps, pricing signals — before a single line of code.

Validate

Kill the weak versions early and cheaply. I've buried at least six products so the good ones could live.

Build

Ship the boring-tech version in weeks, not quarters. Proven stacks, no resume-driven engineering.

Launch

The first go-to-market motion: positioning, pricing, the first funnel that actually converts.

Sell

Get the first paying customers in the door — then make it repeatable without me.

Full stories, numbers and post-mortems

Scratch your own itch — then check if anyone else itches.

How Backpack happened

Boring technology. Exciting products.

Why my stack still pays rent after ten years

Writing good code is not only about writing good code — it's also about the words around it.

From my manifesto, The Whole Fruit

If it won't be selling in months, it shouldn't be building for years.

Paid for in scar tissue

Backpack runs itself now. For the first time in ten years, I have room for one big thing — and I'm choosing it carefully.

If you're sitting on a real problem, with real distribution or capital behind it, I'd like to hear about it. I read every serious pitch.

  1. Developers & companies using Backpack daily, per backpackforlaravel.com.
  2. Total installs of backpack/crud on Packagist, September 2026.
  3. UPDIVISION, Bucharest & London — I joined when it was 3 people; it's 50+ today. Still on the board.
  4. Six I can name, a few I've honestly forgotten, and one zombie that refuses to die. Knowing when to stop is a feature, not a failure. Tour the graveyard.